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Brand Identity

Genuine insights and original ideas form the foundation of an identity designed exclusively for your brand. We avoid clichéd mechanics, seeking originality that aligns with your business and sets it apart from the crowd.

TALLI BEAUTY
EYES PLATFORM
DARLEN
SATO
RUANI

Our Approach

We merge cultural context, market research, and creative intuition to shape an identity that feels both inevitable and unexpected. Every element—color, form, typography, symbol—is rooted in strategy and expressed with clarity.

For new and early-stage brands.
The essentials to start strong.

Foundation services

Identity built with clarity, pace, and precision. Foundations defines what matters and sets a deliberate path forward — so your brand grows on solid ground.

WHAT WE DO?
  1. We translate strategy into visual form — style serves a purpose, making meaning visible.
  2. We build systems that go beyond just looks: every detail serves your brand’s logic, emotion, and growth.
  3. We explore visual territories to find the one that’s not just beautiful — but unmistakably yours.
  4. We design flexible assets — from social media and decks to packaging and offline campaigns.
  5. We collaborate closely — testing, iterating, and aligning until it feels right and works hard.

timeline

lavarice
Briefing & Concept Ideas
  1. We'll put together the project brief.
  2. We'll brainstorm the main ideas for the brand's visual identity.
  3. We'll define the key values and emotional concept.
  4. We'll deliver you a PDF document with the briefing and concept ideas summary.
glam
Identity Concept
  1. We'll create a unique brand style.
  2. We'll design the logo, color palette, and typography.
  3. We'll chat with you about it in a Zoom meeting.
  4. We'll deliver you a PDF document with the initial brand identity concept (logo, colors, typography)
ruani
Incorporating Feedback
  1. We'll refine the brand identity.
  2. We'll incorporate your feedback.
  3. We'll discuss it with you in a Zoom meeting.
  4. We'll deliver you a PDF document with the refined and finalized brand identity.
Talli beauty
Brand Book
  1. We'll create a guide for using all brand elements.
  2. We'll outline the rules for using the logo, color codes, and fonts.
  3. We'll deliver you a PDF document of the complete Brand Book.
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WHAT YOU’LL GET?
  1. One distinct creative direction, rooted in strategy and brand character.
  2. A custom logo and flexible brand marks.
  3. A complete font system with usage guidance.
  4. A detailed brand book (60+ pages) in PDF covering visual rules and principles.
  5. Clear application instructions for consistent use across all touchpoints.
  6. A defined photo style guideline (mood, composition, editing).
  7. 5 deliverables — packaging, print, social, decks, etc.

Before

→

After

  1. Inconsistent visuals across channels and materials.
  2. No clear direction for designers, photographers, or content creators.
  3. Logo feels dated or generic.
  4. You constantly tweak assets instead of focusing on growth.
  5. Visuals don’t reflect your strategy or brand character.
  6. Hard to make fast, confident design decisions.
  1. A cohesive, strategic identity that reflects your brand’s core.
  2. Clear brand guidelines to align your entire team.
  3. A timeless logo, color system, and typography — built to last.
  4. Confidence in how your brand looks, moves, and communicates.
  5. A toolkit for fast, aligned creative decisions.
  6. Visual clarity that boosts brand recognition and trust.

Before

After

Selected Works

A glimpse into projects where identity became a turning point.
212
212 is a members-only house — built for those seeking clarity in a world of excess. A space to align, reset and move forward. Together.
LAVARICE
An international lingerie and swimwear brand defined by elegance, lightness, and uncompromising comfort.
SATO
Blending the Japanese word for sugar with the Sanskrit word for truth, we named and shaped the identity for Sato — a Dubai-based cake brand where health meets hedonism.
full portfolio ↗
our Behance ↗
10х Awards
Instagram ↗
pricing

Brand Identity

€5,400

all inclusive, excl. fonts license
Logo Design
(Primary, Secondary, Icon)
Typography System
(Primary & Secondary Fonts)
Color Palette
(Core & Extended)
Basic Visual Elements
(Patterns, Icons, Graphics)
Brand Guidelines (60+ pages, PDF)
Instagram Templates
(FOR NOW)
No spots left
We’re currently at full capacity — but we’d still love to hear from you. Leave your details: even if we’re fully booked, were view every submission carefully.
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